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What is SEO?

18-07-2016

What exactly is SEO? Being one of the most important acronyms floating around the internet today, SEO stands for Search Engine Optimization. At its most basic definition it's the practice of optimizing a website using a set of guidelines in order to return high rankings on search engines. The prime target for search engine optimization is Google, being the most used search engine internationally, with 63.9 percent of the market share. As search engine optimization Toronto professionals, we not only follow the guidelines, we go above and beyond them to stay ahead of the curve. The internet grows exponentionally every day, and the only way for search engines like Google to keep up, is for them to continually tweak and perfect their algorithms in order to find the best search results possible for the end user. A search enigine optimization pro from Toronto has to be ahead of these changes, and must be constantly tweaking and improving their tactics as well to keep up with the changing face of search engine algorithms. But beyond what the professionals do, we're going to explore just what search engine optimization entails, and why it's a necessary measure for any business on the internet marketplace today.

Search Engine Optimization is More than Marketing

Before computers and wireless devices were widely used, traditional marketing played a larger part in ensuring business. The only way to reach new customers was through visually grabbing advertisements, strategically placed so that the demographic would stumble across your business information. However, as search engines became more widely used, that avenue for finding potential customers evolved as well. It's much easier to find your customers if you can directly target those who are searching for products you sell. By locating those customers and displaying your business at the forefront of the competition, traditional marketing became an antiquated form of advertisement. Search engine optimization for Toronto businesses begins with locating those who are your ideal clientele, and it all begins when they search for your products or services. It ensures more relevant clientele that does the work for you, by seeking you out through a Google search, instead of you finding them.

Search Engine Optimization Means Better Content

A very important tenant to search optimization for Toronto businesses is that your website contains high quailty content. Search engines want to find the best possible result for a search term, and typically websites with thorough explanations full of interesting content will be put to the top of the list. Wikipedia, and other information hubs often have high search rankings because of their wealth of quality information. Utilizing search engine optimization on your Toronto business website will ensure that your website contains quality content. Through long form pages such as blogs, a website performs better on search engines through high quality content.

And those are just a couple of things regarding the question "what is SEO?" If you would like to be further informed, please see what other information we have available on our blog.

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