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3 Key Features To Help You Choose Professional Web Design in Toronto

April 17, 2014

Web design in Toronto is limitless. From large companies to freelancers, it will be difficult to set your eyes on one that applies best to your industry, business, and consumers. Many still believe that it’s not necessary to have a well-designed website especially if your business has been around for longer than the Internet has and it shows up at the top of search results.


Many businesses who don’t have impressive web design still appear at the top of search results because of the amount of links they’ve managed to accrue since the site launched. Backlinks are one of the top three search engine ranking factors so it’s no wonder that these websites, even with poor design, have higher exposure than websites with great design.


You may be wondering then: “Why do I need to care about web design?”


When you are doing research, such as say…for web design in Toronto, what site are you more likely to stay on? One that is well designed or one that is not? Every website gives off a certain type of impression. You want your website to emulate professionalism.


For this purpose your website needs to have these key features relating to web design:


Quick Page Loading Speed

Patience runs out, especially online wherever is supposed to be given to you at the click of a button. If your site visitor is sitting there waiting for your site to load because you have too many elements within it, they’re quickly going to jump to the competitor website. You may have just lost months of business.


Mobile-First Experience

Cell phones are changing the way we find information. We don’t have to wait until we get home to find out information or call a friend to look something up. So many people have data service on their phone, and if not, chances are they’re close to a place with Wi-Fi. If your website isn’t optimized to be mobile-friendly then your potential customer will be wondering if you actually care about providing the best possible experience for them.


Correct Colour and Font Application

Many web design Toronto companies brush this off because they find these two aspects to be “silly” and not worth thinking about, however, there are whole fields of consumer psychology dedicated to colour and font. They affect us subconsciously and that’s more important than what you consciously focus on. 

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