MAD Elevator is the result of a partnership between MAD Fixtures and Mainline Elevator. It provides complete elevator solutions including design, installation and interior design. Everything from the electronics to the architectural aspect is covered by MAD, with the process starting at their 80,000 sq. ft. facility.
- Custom product selection, catalogue, and product builder with visual configurations
- Automatic QR code generation for each new product added to the store
- Mobile application for easier access to the store by scanning QR code on parts
- Technicians are able to place orders for clients faster using QR codes
- Full ecommerce system with currency and price fluctuation settings
- Allows purchase of components whole or as individual parts
MAD Elevator had no online capabilities. Their clients were unable to select their products online as there was no catalogue and no custom configurations. They were also sorely in need of a mobile platform and application that could be used to place orders quickly, as well as an ecommerce platform. A strategy like custom barcodes or QR codes would have worked wonders. MAD also required a pricing system and a better internal order system.Schedule A Consultation
Type of Systems Used in Project
Product configuration systems allow businesses to process orders efficiently while allowing customers to build their own products. These builders are highly beneficial in improving organization and accessibility for customers, especially in situations that involve a large number of components and customizations with near-infinite permutations and combinations. This type of interactive system lets customers personalize their order at multiple points for a product and then automatically generates SKU for the final product, thus reducing errors. It also tailors quotes based on the consumer’s selection of products. Furthermore, the custom compatibility filters are applied automatically, which displays only the relevant results for the selections. This integration eliminates human interaction from the product selection process which in turn eliminates human error. Real-type visual updates to selection previews enable buyers to see the exact product that they plan on buying, leading to a significantly higher customer satisfaction rate.
In the modern world, 95% of customers have a smartphone with a QR code scanner application. Utilizing this to the advantage of clients involved the designing of features to allow customers to reach special information upon scanning these codes. This could be applied to a variety of situations.
User Accounts and Logins
User accounts grant controllable access to specific features within a system. Dedicated login spaces for various user types included multiple specialized features to meet specific requirements. Access control features permitted accounts with administrative access to limit users to specific information and resources within these spaces. Additionally, unique data such as resources, items, products, offers, and dedicated pricing information could be displayed within accounts.
Online Ordering System
Development and implementation of these online ordering systems leads to seamless end-to-end order placement that significantly improves the ease of the process. Additionally, the elimination of human involvement in the ordering process reduces staffing costs, eradicates the risk of human errors, and makes the ordering systems available 24/7. Special calculator integration also drastically boosts the speed with which large, complex orders are placed and processed. The automation of this system helps reduce supply chain complexity while allowing multi-stage customizations with ease.
Clients with large catalogues and inventory sizes required search filters to improve accessibility and the speed with which product information was retrieved. Custom search filters were built and integrated into various client systems. Multiple attributes were used to organize products and resources. In certain situations, automatically updating filters were implemented where required. Additionally, clients with administrative access could add and modify custom parameters for filters.
In situations where complex inventory structures resulted in regular search being insufficient to find items, the implementation of these search filters significantly improved the user experience. Users could select parameters to narrow down search results for faster, more accurate searches. Custom filter management allowed user-defined parameters to be set to meet unique inventory hierarchies. The integration of these search filters saved time, eliminated irrelevant results, and improved satisfaction across the board.
Compatibility advisors display relevant results to users. During inventory searches or product assembly, predetermined filter parameters display relevant content based on the previous selection. The parameters for filters are updated either automatically upon product addition, or manually based on situational requirements. These tools were designed for multiple applications including:
Interactive product assembly and component selection: Users building products using online tools would only see content relevant to their current selection. The predefined parameters eliminate the possibility of errors in the product assembly process due to automatic filtering of incompatible items as product building progresses from one stage to the next. This ensures accuracy during the process by eliminating human involvement from item recommendations.
Inventory management and catalogue: The implementation of such advisors significantly improves the organization of products within an inventory or catalogue for added accessibility while browsing. In special circumstances (eg: North American Steel) these filters assisted in the classification of assemblies and components based on their compatibility with each other.
Currently, there are various commercially available software applications to facilitate e-commerce functionality such as Shopify. These have a fixed set of features that are meant to work with straightforward e-commerce operations. However, in more complicated scenarios, these lack features to meet the unique needs of individual businesses.
Complex e-commerce solutions were designed and tailored to meet specialized requirements such as customizable price margins, connectivity to product builder tools, quantity-based discount calculations and connection to CRM and ERP systems. Order placement features included support for QR codes or scanner guns. Additionally, special rate calculators and communication with multiple shipping carrier databases were designed. These features were implemented based on client needs in order to improve the specific capabilities of e-commerce systems unique to each client.