Optimizing MB House’s Customer Relationships And Sales With Vestra Inet’s Product Configuration And E-Commerce Solutions
MB House is a premier Mercedes enhancement company in the Greater Toronto Area. The company primarily modifies and retrofits the vehicles made by the automotive giant. With a focus on delivering top-quality services, MB House strives to boost the performance and aesthetics of any Mercedes vehicle. While ECU tuning or Engine Control Unit tuning is their most sought-after service, the company also performs standard electronic fixes and repairs, oil inspection, transmission repair, brake inspection and much more. To cater to over 190 countries spread across six continents, MB House also operates an online store that offers the above-mentioned services unrestricted by geography.
- Product Configurator
- Full E-Commerce Platform
With a major focus on performance enhancement and repair, MB House required a complex yet effective system to accurately cater to the needs of the customer. This is achieved primarily via the product configurator, a brilliant feature that tackles all nuances of automotive repair with ease. Right from selecting the model of the car, the configurator takes users across numerous options until they can streamline their search to the exact product or part required by them. It also takes into account factors such as part compatibility, as some equipment might not work with certain models.
For instance, upon clicking on services, the selector takes the user through various models such as A-Class, S-Class and so on. Upon choosing A-Class, it will then guide them to the model and subsequently, the year of manufacturing. If one selects the A35 AMG and the year of the model as 2020, the product configurator will then offer 7 or more options in the form of detailing, electronics, coding, interiors, exterior, maintenance, performance and so on.
Now, if the user selects performance from this list, they are then guided to HP and torque boosting, as well as Burble Tune and CPC Tune. Even within the HP and torque update, there is a choice between stage 1 and stage 2, where there is a significant difference in horsepower and torque for each stage. As is evident, it is a multilayered complex system dependent on selections of the previous level. This system helps users to accurately discern their requirements and see the appropriate pricing for a particular service and part in real time.
Practically endless in terms of levels and layering, the product configurator can also be updated directly by the administrators, wherein they can add, edit or remove any product hierarchy.
Apart from serving the Greater Toronto Area, the MB House also offers online purchases of parts and services in over 190 countries across the globe. This is achieved by adding a full e-commerce platform to the website, allowing MB House to effectively manage a full-fledged online store. It also takes the unique and complicated requirements of the company into account and offers features such as customizable price margins, quantity-based discount calculations, direct connection to CRM and ERP systems and more.
Therefore, with the integration of a sophisticated product configurator and a full e-commerce platform, MB House manages all aspects of its business, from its inventory and pricing to customer service. This enables them to maintain and enhance their reputation as one of the best Mercedes enhancement companies in the GTA.
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